- Module 1
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History of 9 Keys
Topic 1: Introduction
Topic 2: Traditional Products, New Business Model
Topic 3: Is There a Shift in Business?
Topic 4: What is the Cause of This Shift?
Topic 5: Subscription Economy vs. Traditional Business Models
Topic 6: Change is Not Easy
Topic 7: What Questions are Businesses Asking During This Shift?
Topic 8: Is There a Blueprint for Success? - Module 2
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9 Keys to Subscription Business
A Blueprint for Subscription Business
Overview of the 9 Keys
Price
Acquire
Bill
Collect
Nurture
Account
Measure
Iterate
Scale
Summary -
Check Your Understanding
-
Course Rating
-
Next Steps
9 Keys: An Introduction
Self-Paced: for anyone who wants to get an introduction to the concept of 9 Keys.
This course is designed for anyone who wants to get an introduction to the concept of 9 Keys.
By the end of this course, you’ll be able to:
• Describe how a subscription model is different from a traditional business model
• Identify each of the 9 keys
• Explain why the 9 Keys framework is important for a subscription business
Prerequisites: None
The course is broken down as shown:
Module 1
History of 9 Keys
Topic 1: Introduction
Topic 2: Traditional Products, New Business Model
Topic 3: Is There a Shift in Business?
Topic 4: What is the Cause of This Shift?
Topic 5: Subscription Economy vs. Traditional Business Models
Topic 6: Change is Not Easy
Topic 7: What Questions are Businesses Asking During This Shift?
Topic 8: Is There a Blueprint for Success?
Module 2
9 Keys to Subscription Business
A Blueprint for Subscription Business
Overview of the 9 Keys
Price
Acquire
Bill
Collect
Nurture
Account
Measure
Iterate
Scale
Summary
Check Your Understanding
Next Steps